UpAuto is an automotive dealership group that focuses explicitly on dealerships in non metro markets where we can drive operational excellence throughout the entire business to the benefit of all stakeholders. The root of our company name, UpAuto, relates to the desired output and direction from our involvement in the business - UP. With a relentless pursuit of excellence as our guiding principle we are hyper focused on our team and the community in which we operate. We plan on investing in our teams so that we can better serve both the customer and our communities. 


UpAuto was launched in July 2016 by Michael Carmichael having divested his family business of over 6 decades, City Buick Chevrolet Cadillac in Toronto. UpAuto currently owns three dealerships: Stratford Nissan, Stratford Subaru and St. Marys Buick GMC.