UpAuto ... The Name

The name UpAuto originated when Michael Carmichael, founder, was working to organize this new business. Everything Michael has done in his life, personally and professionally, is done with a level of focus and intensity that hones in on delivering the maximum performance as well as highest quality end result,  to all participating stakeholders.

UpAuto is not a traditional group of dealers. UpAuto is a purpose-built business that focuses on driving the growth and improvement of all of its dealerships and their operations to create end results to the benefit of all stake holders. To that end, Michael chose "Up" as a moniker to illustrate and represent the direction that this company focuses on taking every aspect of the businesses they own.

Why Buy From UpAuto

Car shopping made easy

We provide a vast selection of new and used vehicles, exceptional car care and customer service with a smile!

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Exceptional Customer Service

We are committed to providing amazing customer experiences.

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We Keep You Going

Our service center is here to help ensure you enjoy many great years of driving with the vehicle you purchase from us.

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New Inventory

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  1. UpAuto

    Stratford, ON N5A 6S5

    • Sales: 226-910-0984
  2. Cargo

    676 Lorne Avenue East
    Stratford, ON N5A 6S5

    • Sales: (226) 407-0535
  3. Hanover Honda

    150 7th Avenue
    Hanover, ON N4N 2G9

    • Sales: 1-519-364-1010
  4. St. Marys Buick GMC

    449 Queen St W
    St. Marys, ON N4X 1B7

    • Sales: 226-400-4498
  5. Stratford Nissan

    2001 Ontario St East
    Stratford, ON N5A 6S5

    • Sales: 226-270-5264
  6. Stratford Subaru

    2001 Ontario Street
    Stratford, ON N5A 6S5

    • Sales: 226-799-1606
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Get in Touch

  • Contact one of our team members : 226-910-0984
  • Monday9:00 AM - 6:00 PM
  • Tuesday9:00 AM - 6:00 PM
  • Wednesday9:00 AM - 6:00 PM
  • Thursday9:00 AM - 6:00 PM
  • Friday9:00 AM - 6:00 PM
  • Saturday 9:00AM- 4:00PM
  • SundayClosed