Click on one of the people below to find out more information.

Michael Carmichael, President, CEO

Michael is a 4th generation automotive leader in his family.  Michael's great grandfather -- Harry Carmichael -- started with McKinnon Industries in St. Catherine's in 1912.    Michael started going to the dealership with his father on Saturdays when he was 7 years old,  initially just to ride on the parts conveyor belt,  however those interests grew deeper over the years.   Michael has a true passion for serving people,  which he inherited from the leadership espoused to him by his parents,  John and Kerry Carmichael,  both of whom were "all in" with the dealership and the Customer Experience.....even back in the 1990's!

Michael has spent his entire working life inside a car dealership,  having worked in virtually every position through every department over the past 30 years.    Michael's parents wanted to make sure he had experience in EVERY department doing EVERY job.     Michael is a firm believer that you can't expect people to do something,  that he wouldn't -- or hasn't before.

Michael sold his family business (City Buick Chevrolet Cadillac) in 2016 in order to pursue building UpAuto.    Michael recognized a great opportunity to acquire, operate and impact dealerships and communities in non - metro markets.

In the communities where they operate,  UpAuto businesses look to be the best at everything they do.   UpAuto looks to hire and develop the best teams in the business,  and deliver a world class customer experience each and every time.

Dallas Gray, CFO

Dallas is an automotive industry veteran with more than 15 years of professional experience in the Canadian Banking and Automotive industries.

Dallas works alongside President and CEO Michael Carmichael in expanding UpAuto's dealership holdings across other 'Non Metro' markets nationally.  Dallas engages directly with the key stakeholders in the existing business as well as finance and OE partners to support and ensure alignment of all efforts with that of the group's vision.

Dallas also works hand in hand with COO Greg Hardy, in providing operational financial metrics,  financial and KPI reporting, as well as ideation support to ensure continued growth,  performance improvements, along with budget and goal achievement. 

"Dallas has a very unique skill set and perspective from his combined experience in the banking world,  his involvement in some of the most successful automotive groups, as well as his achievements in elite levels of hockey", Said Michael Carmichael, President and CEO.  "Outside of Dallas being an exceptional fit for the team - his knowledge and experience is going to help support our continued growth and achievement of greater scale that we feel is available to us in the next decade and beyond".

In his previous roles, Dallas had great exposure to the banking and treasury activities, OE relationships and on the acquisition side of Automotive Retail. Prior to that he worked on the Bond Desk at a top Canadian Bank.

Dallas received his MBA from Rotman School of Management in 2013.  He is also a graduate of Dahousie University where he received his BComm.  


Greg Hardy, COO

Greg joined the auto industry the year that the Dodge Aspen R/T was named Motor Trend's Car of the Year, 1976, he was 13.  Greg and his twin brother Glenn followed their Father Lloyd, a senior Sales Professional for Ford Motor Company into the business. Greg started managing the lot and rose through the ranks to become a General Manager at the age of 27. Throughout his career, Greg has held the role of General Manager at several prosperous dealerships.

In 1996, Greg moved into automotive consulting with Automotive Professionals and had great success building successful corporate relationships with Chrysler, Honda, Acura, Jaguar and Suzuki. Greg has worked across North America with high performance OE and Dealership teams.    He has trained thousands of dealership employees in all areas of the business.  Greg built and participated in building more than 40 different training initiatives. Most recently, Greg worked with Dealer groups to install efficient processes and mentor General Managers at dealerships representing multiple brands. Greg is an accomplished facilitator in DiSC profiling and has also worked, consulted, and trained in the fixed operations side of the business. With Sales, Fixed Operations and Management Training and Coaching to his credit, Greg has the background and  ability that UpAuto requires to ensure measured and sustainable growth within the organization.

Greg met Michael Carmichael in October of 2018 when he was consulting with UpAuto to build and roll out key Service Processes across the UpAuto dealerships. Michael and Greg share many key operating principles in leading and running automotive businesses.  Greg was appointed to the role of Vice President of Dealership Operations in April of 2019 and was again promoted in September 2021 to the role of Chief Operations Officer to continue building out the key operational elements of UpAuto as the business begins its next growth phase.

When Greg is not working, he spends time at his home in London with his Wife Muriel. Greg loves to travel, golf and cook and entertain for his family and friends. Greg is also very proud of his son Justin, who having followed in Greg's footsteps, is a multiple award winner in a Mazda Dealership in the Prairie region of Canada. Greg is equally proud of his stepson Cameron who owns a business and is growing his beautiful family. Greg is also the proud Poppa of a lovely granddaughter named Brooklyn!