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Michael Carmichael

Michael Carmichael

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Michael is a 4th generation automotive leader in his family. Michael's great-grandfather -- Harry Carmichael -- started with McKinnon Industries in St. Catherine's in 1912. Michael started going to the dealership with his father on Saturdays when he was 7 years old, initially just to ride on the parts conveyor belt, however, those interests grew deeper over the years. Michael has a true passion for serving people, which he inherited from the leadership espoused to him by his parents, John and Kerry Carmichael, both of whom were "all in" with the dealership and the Customer Experience.....even back in the 1990s!

Michael has spent his entire working life inside a car dealership, having worked in virtually every position through every department over the past 30 years. Michael's parents wanted to make sure he had experience in EVERY department doing EVERY job. Michael is a firm believer that you can't expect people to do something, that he wouldn't -- or hasn't done himself.

Michael sold his family business (City Buick Chevrolet Cadillac) in 2016 to pursue building UpAuto. Michael recognized a great opportunity to acquire, operate and impact dealerships and communities in non-metro markets.
In the communities where they operate, UpAuto dealerships strive to be the best in class in every category. UpAuto endeavors to hire and develop the best teams in the business and deliver a world-class customer experience every time.